{"id":20125,"date":"2024-08-10T03:05:27","date_gmt":"2024-08-10T03:05:27","guid":{"rendered":"https:\/\/energybuzz.ph\/staging\/6915\/mediaquest-cignal-tv-and-ddb-philippines-provide-spotlight-for-filipino-olympians-through-powerful-fame-swap-campaign\/"},"modified":"2024-08-10T03:05:27","modified_gmt":"2024-08-10T03:05:27","slug":"mediaquest-cignal-tv-and-ddb-philippines-provide-spotlight-for-filipino-olympians-through-powerful-fame-swap-campaign","status":"publish","type":"post","link":"https:\/\/energybuzz.ph\/staging\/6915\/mediaquest-cignal-tv-and-ddb-philippines-provide-spotlight-for-filipino-olympians-through-powerful-fame-swap-campaign\/","title":{"rendered":"Mediaquest, Cignal TV and DDB Philippines provide spotlight for Filipino Olympians through powerful Fame Swap campaign"},"content":{"rendered":"
\n

The Philippines is embracing a new wave of support for its athletes through the \u201cFame Swap\u201d campaign by Cignal TV and DDB Philippines. This exciting initiative is designed to highlight and uplift athletes from different sports as they compete at the Olympic Games Paris 2024.<\/span><\/p>\n

Public figures as media platforms<\/span><\/b><\/p>\n

\"\"
Players from Philippine Basketball Association (PBA), the country\u2019s premiere basketball league, swap their names for rising athletes competing at the Olympic Games Paris 2024.<\/figcaption><\/figure>\n

The campaign launched on Philippine Independence Day, with Filipino Olympians\u2019 names on Philippine Basketball Association (PBA) players\u2019 shirt warmers and leveraged on the highly-contested PBA Finals series for maximum exposure. Given the wide reach of the PBA Games, the stunt quickly snowballed into a movement that inspired other personalities to swap their names, fame, and influence for our Filipino Olympians.<\/span><\/p>\n

\"\"
Philippine Volleyball League (PVL) players don Olympics hopefuls\u2019 names.<\/figcaption><\/figure>\n

Premier Volleyball League (PVL) players; hosts from Eat Bulaga<\/em>, the country\u2019s #1 noontime variety show; and even Willie Revillame\u2019s Wil to Win<\/em> soon followed suit. The most followed, most loved public figures in sports and entertainment industries swapped their names for those of their fellow countrymen competing at the Olympic Games Paris 2024.<\/span><\/p>\n

More support, more chances of winning<\/span><\/b><\/p>\n

\"\"
Hosts of the country\u2019s #1 noontime show, Eat Bulaga!, use their fame to shine light on Filipino athletes.<\/figcaption><\/figure>\n

Cignal TV, the country\u2019s leader in Pay TV, strategically utilized the top sports properties and entertainment variety shows within its universe to bolster awareness for the Olympians now competing at the games.<\/span><\/p>\n

Jane Jimenez-Basas, President & CEO of Mediaquest Holdings and Cignal TV, highlights the initiative\u2019s strategic impact: \u201cThe movement aims to maximize the ability of the Mediaquest Group in creating excitement for the Olympic Games and inspiring all Filipinos to support our modern-day heroes.\u201d<\/span><\/p>\n

Sienna G. Olaso, FVP for Channels and Content Management at Cignal TV, notes the campaign\u2019s role in fostering community support: \u201c<\/span>We maximized our strategic advantage as the leader in sports to shine the spotlight on our Olympians, and with the bigger Mediaquest ecosystem of shows and programs in full support, we\u2019ve extended the execution towards the lifestyle and entertainment space.\u201d<\/span><\/p>\n

Kelvin Co, Executive Creative Director at DDB Philippines, notes the campaign\u2019s success: \u201cWe\u2019re dedicating all our efforts to highlight Filipino athletes from all sports and invite everyone to celebrate their journey and accomplishments\u201d<\/span><\/p>\n

\"\"
Willie Revillame\u2019s newest game and public service program \u201cWil To Win\u201d after a stellar performance of \u201cIsandaang Taong Laban Para sa Bayan,\u201d composed by Vehnee Saturno<\/figcaption><\/figure>\n

As the Philippines\u2019 best athletes compete at the Olympic Games Paris 2024, Cignal TV and DDB Philippines invite everyone to show their support. \u201cBacking our athletes is about celebrating their dedication and inspiring future generations,\u201d adds Mr. Basas.<\/span><\/p>\n

Join the celebration using the hashtag #100TaongLaban #ParaSaBayan and follow the journey through Cignal TV\u2019s live coverage. Subscribe to Cignal TV, SatLite, or Cignal Play, and enjoy the action on the Pilipinas Live app to watch anywhere and on any device. For more information, visit <\/span>cignal.tv\/article\/3050\/paris-2024<\/a><\/em>.<\/span><\/p>\n

\u00a0<\/p>\n

\n

Spotlight is BusinessWorld\u2019s sponsored section that allows advertisers to amplify their brand and connect with BusinessWorld\u2019s audience by publishing their stories on the BusinessWorld Web site. For more information, send an email to online@bworldonline.com.<\/em><\/p>\n

Join us on Viber at\u00a0https:\/\/bit.ly\/3hv6bLA<\/a>\u00a0to get more updates and subscribe to BusinessWorld\u2019s titles and get exclusive content through\u00a0www.bworld-x.com<\/a>.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The Philippines is embracing a new wave of support for its athletes through the \u201cFame Swap\u201d campaign by Cignal TV and DDB Philippines. This exciting initiative is designed to highlight and uplift athletes from different sports as they compete at the Olympic Games Paris 2024. Public figures as media platforms The campaign launched on Philippine [\u2026]<\/div>\n","protected":false},"author":1,"featured_media":20126,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[1],"tags":[263,14644,1851,7715,19118,8759,338,168,19119,14247,1572,3996,2666,3875,19117,202],"class_list":["post-20125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-and","tag-bworldonline","tag-campaign","tag-cignal","tag-ddb","tag-fame","tag-filipino","tag-for","tag-mediaquest","tag-olympians","tag-philippines","tag-powerful","tag-provide","tag-spotlight","tag-swap","tag-through"],"yoast_head":"\nMediaquest, Cignal TV and DDB Philippines provide spotlight for Filipino Olympians through powerful Fame Swap campaign - Energy Buzz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/energybuzz.ph\/mediaquest-cignal-tv-and-ddb-philippines-provide-spotlight-for-filipino-olympians-through-powerful-fame-swap-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mediaquest, Cignal TV and DDB Philippines provide spotlight for Filipino Olympians through powerful Fame Swap campaign - Energy Buzz\" \/>\n<meta property=\"og:description\" content=\"The Philippines is embracing a new wave of support for its athletes through the \u201cFame Swap\u201d campaign by Cignal TV and DDB Philippines. 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