Tag: why
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A book fair of consequence: Why the Philippine Book Festival matters
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BOOK FAIRS have become a staple in the calendar of most Filipino bookworms over the last 10 years. Two major ones last for a week and attract buyers from all over the country who are hoping to snag the latest bestsellers at a fraction of the cost.
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Why do FGDs matter in research
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For brands, market research and social sciences industries, focus group discussions (FGDs) stand as a cornerstone method for gathering qualitative data and insights. A focus group discussion involves a small, demographically diverse group of individuals brought together to discuss a specific topic under the guidance of a moderator. The aim…