The upcoming senatorial elections in 2025 are generating significant interest, and social media engagement is providing valuable insights into the potential candidates. A recent social listening report conducted by Capstone-Intel, a reputable research company, has revealed the most engaged political figures over the past year, from April 24, 2023, to April 24, 2024.
Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency.
Methodology
The report, which analyzed publicly accessible data from Facebook, aimed to gauge public sentiment toward various political figures. The methodology involved examining social media engagement metrics, such as likes, comments, and shares, to determine the level of online engagement for each individual.
According to the findings, former Vice Presidential candidate Dr. Willie Ong emerged as the most engaged political figure, garnering an impressive total engagement score of 1,717,362.3. With a staggering 17 million followers on Facebook alone, Dr. Ong’s online presence and engagement were unmatched.
Following closely behind was Senator Bong Go, who amassed an engagement score of 1,244,538.0 with his 1.4 million Facebook followers. Senator Bong Revilla also performed well, accumulating an engagement score of 1,052,018.8 from his 3.7 million followers.
Other notable figures on the list included former President Rodrigo Duterte (845,187.7 engagement score, 4.5 million followers), Senator Manny Pacquiao (741,861.7 engagement score, 19 million followers), and Senator Imee Marcos (472,064.6 engagement score, 3 million followers).
In the latter half of the list, ACT-CIS Representative Erwin Tulfo garnered 379,786.6 engaged followers out of his 6.2 million total followers. Former Vice President Leni Robredo followed with an engagement score of 324,768.8 and 3.3 million followers.
Other notable figures included Senator Francis Tolentino (310,367.3 engagement score, 2.3 million followers), former Manila Mayor Isko Moreno (212,803.6 engagement score, 5.6 million followers), former Senator Bam Aquino (175,399.6 engagement score, 1 million followers), and Public Attorney’s Office Chief Persida Acosta (160,886.3 engagement score, 1.2 million followers).
As the 2025 senatorial elections approach, these social media engagement metrics provide valuable insights into the public’s interest and engagement with potential candidates. It’s important to note that online engagement is one of the factors that influences voting decision since it can be used as a tool for the candidate to express his programs, activities and programs and to give voters informed decisions.
Social media engagement refers to the interactions, reactions, and responses generated by users on social media platforms, such as likes, comments, shares, and specific reactions (e.g., love, haha, wow, sad, angry). It serves as a metric to measure the level of interest, resonance, and emotional connection with the content shared by individuals or organizations.
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